! City lights are unilaterally or bilaterally lighted glass cabinets where posters are placed.
! The media itself is highly aestheticized and is used as part of modern urban landscape: public transport stops, kiosks, glass walls...
! This way, city lights penetrate even the tightest urban centres, including pedestrian zones where most other outdoor advertising larger format media are not present.
! Communicating mainly to the segment of pedestrians and users of public transportation, it opens up specific opportunities for advertisers, since the perception of the messages is extended, so that a city light ad can contain more information, than for instance billboards or big boards.
! An additional advantage is 24/7 communication activity of all city light cabinets that are regularly lit.
! We can say a creative solution is successful if the message attracts attention through the choice of colours and contrasting colours, if the choice of typography allows maximum legibility from significant distances, usually in passing, and if the textual and visual elements of the message complement each other well.
Some useful tips for poster design:
1. Amount of information
– For good communication, it is crucial that the message that the jumbo poster communicates is short and clear. Ideally, it should be no longer than 7-8 words and communicate one promotional message.
– The poster should be clearly visible and legible from a distance, usually from a moving vehicle. In order to achieve this, the selection of colours for the text and the background and their relationship is crucial.
– When buying a photo for a jumbo poster, you should bear in mind that you need a high-resolution photo in the scale of 1:1300 dpi (dots per inch).
4. Choice of typeface (font)
– You need to choose a clearly visible and legible font. For instance, the sans serif "BOLD" font has a better readability than the manuscript "LIGHT" font.
The rental price for a city light - 14 day period
|Number of City Light's||Winter price - 01.10. - 31.05.||Summer price - 01.06. – 30.09.|
|1||700,00 kn||1500,00 kn|
|2||1000,00 kn||3000,00 kn|
|3||1500,00 kn||4500,00 kn|
|4||2000,00 kn||6000,00 kn|
|5||2500,00 kn||7500,00 kn|
|6||3000,00 kn||9000,00 kn|
|7||3500,00 kn||10.500,00 kn|
|8||4000,00 kn||12.000,00 kn|
! The price does not include VAT.
! A 30% discount is given for a longer advertising period.
! DIMENSIONS: 118.50 x 175.00 cm.
The order form can be downloaded at this link: Order form